HRC Featured In Women’s Running Magazine

The Power of Fan-Based Running Communities

In the Harry Potter universe, you need access to Platform 9 and ¾ to get to Hogwarts. But for the web-based Hogwarts Running Club, you just have to log in.

“The beauty of HRC is that [location] doesn’t matter; you can participate wherever you are in the world,” says Kim Moody, the “Hufflepuff Head Girl” of the Hogwarts Running Club.

Hogwarts Running Club is one of many online running clubs that has recently gained popularity with runners interested in joining an athletic community but unable to join a local club.This particular club is part of Random Tuesday, Inc., a registered nonprofit organization that combines online running clubs with super fandom. HRC is in the company of Random Tuesday’s two other virtual clubs: the Whovian Running Club (for fans of Doctor Who) and Chilton Running Club (for fans of the fast-talking TV show Gilmore Girls).

“Together, these programs have more than 70,000 members in more than 60 countries who’ve logged over nine million miles to improve their own physical fitness,” says Brian Biggs, CEO of Random Tuesday.

Moody is just one among those thousands of women and men who were inspired to run through their connection to a pop-culture community. Once Moody joined HRC, her fellow Harry Potter fans encouraged her to embrace the sport, and she began losing weight. Since joining, she has signed up for both virtual and in-person races, and has also added weightlifting, aerial silks and aerial yoga to her fitness routine.

“When I first joined the club, I wasn’t active in any way,” Moody says. “I was just a Harry Potter fan. I started to see all these amazing people going out every day and achieving great things. Despite being overweight, I wanted to join in, too.”

HRC members stay connected through “Common Rooms” on Facebook, but each member of the Harry Potter houses—Gryffindor, Hufflepuff, Ravenclaw and Slytherin—can meet in a larger group called the Great Hall, where they swap encouragements, mileage data and other achievements.

Random Tuesday’s clubs host their own virtual running events, where runners register, choose a distance and run the race on their own. The proceeds go to a chosen charity (Random Tuesday currently works with 40), and runners receive their own finisher’s medal in the mail shortly after completing their race.

“We’ve created a safe space for fans to geek out, talk about their fitness journey, get advice from more experienced runners/walkers and get motivated, inspired and encouraged,” Biggs says.“We are fans first and runners/walkers second.”

Random Tuesday’s online running clubs launched after Biggs’ wife finished her first half marathon. Biggs says he had “medal envy,” but couldn’t connect with a traditional running club. A Harry Potter fan, Biggs started the Hogwarts Running Club in March 2014.

“Virtual running is an amazing way to keep fit and motivated and to meet wonderful people,” Moody says.“It’s great to find a place where you can ‘nerd out’ and not worry about it. Uniqueness is encouraged and celebrated, and especially so in Hufflepuff. We have the saying, ‘Every member matters.’” Though the clubs are primarily virtual, Moody is one of many who’s taken the community feel a step further and made an effort to connect with her virtual running buddies in person.

Online, the communities host fitness challenges, viewing parties and share fan favorite memes to stay connected. HRC members also compete in House Cup competitions, in which runners earn points by logging miles.

Those miles are logged through Charity Miles, an app where participants log their workouts to earn donations for a chosen charity. The earned dollars are paid directly to the charity from corporate sponsors.

In total, Random Tuesday club members have donated thousands of scarves and socks for the homeless through running. They’ve helped Syrian refugees and Puerto Rican residents recovering from last year’s Hurricane Maria. Recently, the group gave more than one million colorful bandages to children fighting cancer.

According to Biggs, the “fanthropists” have donated more than $2.1 million since Random Tuesday’s launch four years ago.

“That’s the power of fandom,” Biggs says.  “We’re changing the world one mile at a time.”

[Republished from Women’s Magazine, September 20, 2018. Writer: Amanda Casanova]

HRC and Friends Featured in USA Today

‘Dumbledore’s Army’: How ‘Harry Potter’ inspired a generation of young activists

Harry Potter is celebrating the 20th anniversary of its U.S. release this month, and 20 years later the series has proved to be not only a pop-culture phenomenon but a lasting influence on a generation dedicated to social and political activism.

J.K. Rowling’s beloved children’s books about a heroic boy wizard and his friends (and enemies) touches on topics such as inclusion, acceptance and standing up for marginalized communities. And in America, fans (from original readers, now in their 30s, to newer enthusiasts still in high school) are using those themes as a collective call to action for creating a better world.

“The source material of Harry Potter is literally about fighting, basically, neo-Nazis,” says Janae Phillips, director of Leadership and Education at the Harry Potter Alliance, an activist organization that draws from issues explored in the series.

“When you have Harry Potter fans who love this story so much and then you see that story being represented in your own world, it’s hard not to want to use (it) as inspiration,” Phillips says. “I think there’s something really powerful about saying, ‘Are you going to be a Harry Potter in this situation, or are you going to be a Draco Malfoy: someone who’s not standing up to what’s going on?'”

The Harry Potter Alliance boasts a high percentage of first-time activists and focuses on issues such as registering voters, increasing literacy, encouraging young girls to pursue careers in STEM (science, technology, engineering and math) and advocating for gender-neutral bathrooms. And it’s just the beginning of Potter-themed organizations aiming to change the Muggle world.

There’s the Protego Foundation, which fights for animal rights. There’s Transfiguring Adoption, which provides resources to foster families. There’s the Hogwarts Running Club, which organizes events to raise money for various charities. (To date, they’ve raised more than $2 million and logged a collective 9 million miles.) There’s Lumos, which works to place children from orphanages into supportive homes (founded by some woman named J.K. Rowling).

Even the March for Our Lives organization and survivors of the Parkland school shooting have cited Dumbledore’s Army as a real-life parallel: in the fifth novel, Harry Potter and the Order of the Phoenix, Harry and company organize a student-run resistance to train themselves how to fight against the rising evils of Lord Voldemort and his band of Death Eaters.

“We’ve seen that kind of imagery and that story really having a new moment under the current administration,” Phillips says. “Dumbledore’s Army really comes out of students saying, ‘This is not OK. We’re going to do this ourselves if the adults won’t help us.’ “

The Parkland kids’ activism is riddled with Harry Potter references: Emma Gonzalez said in an interview with The Cut that her two favorite Harry Potter characters were Ginny Weasley and Luna Lovegood (“Ginny is strong, levelheaded and passionate (small and powerful); Luna is gentle, kind, strong, and just has a wonderful world view”). Her classmate, David Hogg, compared Florida Gov. Rick Scott to Lord Voldemort.

Harry Potter has almost become their playbook,” tweeted Time national correspondent Charlotte Alter, who covered the aftermath of the Parkland shooting. “The Ones Who Lived fighting an ‘evil’ force that has infiltrated the government and brainwashed adults using the only powers they’ve learned in school: illumination, protection, disarmament.”

Harry Potter-themed posters have become increasingly prevalent at rallies and protests, from funnier takes (“Voldemort supports school budget cuts”) to more pointed calls to action (“Dumbledore’s Army, still recruiting”).

Aside from fighting bad guys, Harry Potter also tackles class and race issues. Bayana Davis, co-founder of Black Girls Create, a website dedicated to dissecting the roles and representation of black women in fan culture, says the issue of “blood purity” in the books feels particularly relevant right now. (In the series, those with an entirely wizard background are called “Purebloods.” The term “Mudbloods,” on the other hand, is a kind of Wizarding World slur aimed at wizards born to non-magical parents.)

“Death Eaters and Voldemort (are) people who don’t think that all people should have the same rights or should even be alive,” Davis says. “They’ve been terrorizing their communities because they feel some type of entitlement over the society.”

To an outsider, it may seem like a goofy idea to suggest that a children’s book series can be responsible for inspiring activism. But those involved have witnessed firsthand how much of an impact Rowling’s messages can have.

“I’ve often said that geeks make the best philanthropists because they believe a better world is possible,” says Brian Biggs, CEO and president of Random Tuesday Inc., which operates the Hogwarts Running Club. “They reject the negativity of the world as it is presented to them. They say, ‘No, a better world is possible because I’ve read about it in these books. I want my world to be more like that.’ “

[Republished from USA Today, September 12, 2018. Writer:]